Communication Is Crucial Between Marketers and Construction Pros

Summary

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(This article originally appeared in Finance and Commerce, Minneapolis, Minn., another Dolan Media publication.)

Marketing executives don't always speak the same language as architects, engineers and construction workers, but consultants Nick Ruehl and Kathy Tait say there are ways to overcome communication obstacles.

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Communication Is Crucial Between Marketers and Construction Pros

Ruehl, president of strategic facility development firm Ruehl + Associates L.L.C., and Tait, a marketing manager at the Minneapolis office of Hanscomb Faithful ...

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